For builders, a website is more than just an online brochure—it’s a key tool for generating enquiries and building trust. Many potential clients will visit your site before they ever make contact. Knowing what should a builder website Include can make the difference between winning a project or losing it to a competitor.
Below are the essential elements every professional builder website should have.
Clear Overview of Services
A builder website should clearly explain what services you offer and who they are for. Visitors should understand within seconds whether you handle:
- New home builds
- Renovations and extensions
- Commercial construction
- Custom or specialty projects
Each service should be easy to find and written in simple, client-focused language.
Strong Project Portfolio
One of the most important answers to what should a builder website include is a professional project portfolio.
Your portfolio should feature:
- High-quality photos of completed builds
- Before-and-after images where possible
- Short descriptions explaining the project scope
- Projects grouped by type or location
This helps potential clients visualise your work and builds confidence in your experience.
Easy Contact and Enquiry Options
A builder website must make it easy for visitors to contact you.
Essential contact features include:
- Click-to-call phone numbers
- Simple enquiry forms
- Clear call-to-action buttons
- Contact details visible on every page
Reducing friction increases the likelihood of enquiries.
Mobile-Friendly Design
Most clients search for builders on their phones. A builder website should be fully responsive and optimised for mobile devices.
Mobile-friendly design ensures:
- Fast loading times
- Easy navigation
- Clear call buttons
Google also prioritises mobile-friendly websites in search results.
Google also prioritises mobile-friendly websites in search results.
Local Focus and Service Areas
Builders usually work within specific regions. Your website should clearly state where you operate, including cities, suburbs, or regions.
Including location information helps:
- Improve local SEO visibility
- Build trust with nearby clients
- Attract more relevant enquiries
This is a critical part of what a builder website should include for Australian businesses.
Trust and Credibility Signals
Potential clients want reassurance before contacting a builder. Your website should highlight trust elements such as:
- Licences and certifications
- Years of experience
- Client testimonials or reviews
- Professional affiliations
Trust signals reduce hesitation and increase conversions.
About Us Page with Personality
A strong “About Us” page helps clients connect with your business. It should explain:
- Who you are
- Your values and approach
- What makes your business different
People prefer working with builders they feel comfortable and confident with.
Search Engine Optimisation (SEO)
SEO is essential for getting found online. A builder website should include:
- Optimised page titles and meta descriptions
- Clear heading structure
- Image alt text
- Internal links between pages
SEO ensures your website continues to attract traffic over time.
Helpful Content and FAQs
Including FAQs or helpful content answers common client questions and positions you as an expert.
Examples include:
- Typical build timelines
- Approval or planning considerations
- Common client concerns
This content also supports SEO and improves user experience.
Fast Performance and Security
A builder website should load quickly and be secure.
Key requirements include:
- Fast page speed
- Secure HTTPS connection
- Reliable hosting
Slow or insecure websites often lose visitors before they make contact.
Our Builder Website Projects
Final Thoughts
Understanding what should a builder website include helps ensure your site works as a lead-generating asset—not just an online presence. A professional builder website combines clear services, strong visuals, local relevance, and easy contact paths to attract better clients and grow your business.
👉 Contact us today to discuss building or improving a builder website designed to convert visitors into real enquiries.
FAQ – What Should a Builder Website Include?
1. What should a builder website include?
A builder website should include clear service pages, a project portfolio, easy contact options, mobile-friendly design, and local SEO optimisation.
2. Why is a project portfolio important on a builder website?
A portfolio shows real experience, builds trust, and helps potential clients understand the quality and type of projects you deliver.
3. Do builder websites need to be mobile-friendly?
Yes. Most clients search for builders on their phones, and mobile-friendly websites perform better for user experience and Google rankings.
4. what should a builder website Include local service areas?
Absolutely. Listing cities and suburbs improves local SEO and helps attract relevant enquiries from nearby clients.
5. Can a well-built builder website generate more leads?
Yes. A professional, SEO-optimised builder website can consistently convert visitors into enquiries without relying solely on paid advertising.
