Websites built for Australian optometry practices. Easy to book from, written with AHPRA advertising rules in mind, and structured to be found by patients searching nearby. Fixed price from $1,999.
We flag advertising risks in your content before it goes live, not after.
Optomate, Sunix, Ocuco or whatever you run, assessed and quoted up front.
Local team, seven days a week. No offshore ticket queue.
Quoted in writing before we start. No hourly billing, no surprises.
Someone notices their vision has changed, searches optometrist near me on their phone, and opens the first two results. You have about fifteen seconds.
A patient deciding at 9pm cannot phone you. If the booking button is below the fold or buried in a menu, they book with the practice down the road instead.
Bulk billing eligibility, gap fees, and on-the-spot health fund claiming are the questions your front desk answers twenty times a day. Answering them on the website saves the call and wins the booking.
Ortho-K, myopia control, children's eye tests and dry eye are searched by different people with different worries. One combined services page cannot rank for all of them.
Almost nobody drives past three practices to reach a fourth. Local search is the whole game, and it is won on specifics rather than volume.
Small grey text and low-contrast buttons are a problem on any website. On an optometry website they are an obvious contradiction. We build to accessibility standards as a matter of course.
You are a registered health practitioner, so your website is regulated advertising. Most web designers do not know this, and it is where practices get into trouble.
Not a generic business template with a stock photo of an eye. Every element below exists because optometry patients look for it.
A booking action visible without scrolling and repeated at the end of every page. Connecting it to your practice management system is assessed and quoted separately.
A dedicated place for bulk billing eligibility, out-of-pocket costs and on-the-spot claiming: the questions your front desk answers twenty times a day. You supply the detail, we make it easy to find.
Eye examinations, children's eye tests, myopia management, Ortho-K, contact lens fitting, dry eye, OCT imaging, diabetic and glaucoma screening.
Patients search brands by name. A structured eyewear range gives them a reason to visit you rather than order online.
Qualifications, AHPRA registration, therapeutic endorsement, special interests and languages spoken, all presented factually.
Clean heading hierarchy, page titles and descriptions written for each service, and a sitemap submitted at launch. The groundwork an SEO campaign needs, whether you run one now or later.
WooCommerce for frames and contact lenses, with prescription upload, saved reorder parameters and click-and-collect.
Core Web Vitals in the green, readable type for older patients, and forms that work one-handed on a phone.
Your team learns to update hours, staff and promotions without calling us. You own the domain, hosting and content.
Optometrists are registered health practitioners. That makes your website regulated advertising under the Health Practitioner Regulation National Law.
Section 133 and the National Boards' advertising guidelines apply to every page you publish, every social post and every Google Ads headline. This is where most web designers get practices into trouble, usually with the best of intentions.
The most common breach we see is a Google reviews widget bolted onto an optometry homepage. Reviews sitting on your Google Business Profile are one thing. Reproducing patient comments about clinical care inside your own website is a different matter, and the penalties are not trivial.
You write your own content, because nobody knows your practice better. What we do is read it before launch with these rules in mind, and tell you what we would change:
You decide what to change. The final content is yours.
To be clear about the boundaries: we are a web design agency, not your legal advisor, and we do not certify your content as compliant. Under the National Law the responsibility for compliant advertising sits with the practice as the advertiser. What we do is build the site so it does not create obvious problems, and point out anything your principal optometrist should look at before launch.
You should not have to change practice management software to get a decent website. We work with what you have.
Where your provider supports it, the booking widget sits inside your own page so patients are never handed off mid-decision.
Where embedding is not possible, we track the click as a conversion so you can see which pages and keywords actually produce appointments.
Landing pages for two-year recall campaigns, plus contact lens reorder forms that route straight to your practice inbox.
Optometry is a walking-distance purchase, so local search matters more here than in most industries. SEO is a separate monthly service rather than part of the website build. Here is what it involves, so you can decide whether you need it.
For a bricks-and-mortar practice, the map pack usually outperforms the organic listing. We align your categories, services, attributes, hours and photos with your website content, and make sure your practice details match exactly everywhere they appear, including in your structured data.
Optical practices sit awkwardly between retail and healthcare. We mark up the practice using the schema types that match what you actually do, so search engines and AI assistants describe your services, hours and practitioners accurately.
We will not build you forty near-identical suburb pages. Google has discounted that pattern for years and it dilutes the pages that were working. Where you genuinely serve surrounding areas, we build a small number of substantial pages with real local detail: parking, transport, landmarks and referral relationships.
How often children should have their eyes tested. What a bulk-billed eye test covers. Whether blue light lenses are worth it. Why an OCT scan is recommended. These bring in patients months before they are ready to book, and increasingly they are what AI assistants quote when someone asks about eye care.
Independent practices are losing contact lens repeat business to overseas retailers. An online store keeps the aftercare, the recall relationship and the margin with you.
We build WooCommerce stores for optical retail: frame catalogues with brand filtering, prescription upload at checkout, contact lens reorder with saved parameters, subscription supply, click-and-collect and health fund receipting. Prescription verification is handled properly so you stay on the right side of your obligations.
Designer frames need a different treatment again. Brands like Masunaga, Lindberg and Tom Ford come with their own visual standards, and a catalogue that looks cheap costs you the sale before the price is even seen. We give each brand its own story page, and flag frames that can only be fitted in person so the online range supports the practice rather than competing with it.
An independent boutique practice on Whitehorse Road in Balwyn, Melbourne. They needed one website to do two jobs that usually sit apart: turn local patients into eye test appointments, and present a designer frame collection at the standard those brands expect. They also serve a large Cantonese and Mandarin speaking community across Balwyn, Box Hill and Kew, so the site had to work for patients arriving via WeChat as well as Google.
Get a Free Quote Visit the live site →
SPEX. Optometrist is in Melbourne. We are in Sydney. The whole project ran remotely, which is how we work with practices anywhere in Australia.
No hourly billing and no surprises at the end.
Complete practice website, built and launched. AUD, excluding GST.
These are standalone Realweb services rather than part of the website build. We will tell you which ones your practice actually needs, and which ones you can skip for now.
Five steps from first call to launch.
Thirty minutes on your practice, your patients, your practice management system, and what your current site is or is not doing. We look at your local competitors before we speak.
A written scope, a page-by-page sitemap and a fixed price. Nothing starts until you approve it.
We send you a content brief telling you exactly what to write for each page and what photos we need. While you work on that, we design the key templates. Practices that get their content back quickly launch quickly. This is almost always the step that decides the timeline.
Full build, booking integration, structured data, speed optimisation and testing across devices.
We go live, submit your sitemap to Search Console, and train your team. Then we stay reachable, seven days a week, and we will tell you honestly whether SEO or Google Ads is worth adding, or whether the new site alone is enough for now.
Realweb builds optometry practice websites from $1,999 plus GST as a fixed price. That covers design, build, content and launch. Ongoing services are priced separately: SEO, Google Business Profile optimisation, Google Ads management, hosting and maintenance are all optional and quoted on their own. Optical eCommerce, multi-location practices and large frame catalogues are also quoted separately.
Generally no, not where those reviews comment on clinical care. Section 133 of the National Law prohibits testimonials in advertising a regulated health service, and reproducing patient reviews inside your own website is treated as your advertising. Reviews sitting on your Google Business Profile are a separate matter. We build trust using factual signals instead. Your practice remains the responsible advertiser, so we recommend your principal optometrist reviews anything you are unsure about.
Usually yes, but it depends on your platform. Some booking providers embed in minutes; others need real development work or have no public integration at all. We look at what you run during the discovery call and quote the integration separately from the website build, so you know the cost before anything starts rather than after.
Your written content and your photos. We send you a content brief that tells you exactly what to write for each page, what length, and which questions to answer, so you are not staring at a blank document. You know your practice and your patients better than any copywriter, and content written by the practice reads more honestly. If you would rather not write it, ask us about copywriting as an add-on.
Typically four to six weeks from approved quote to launch, and the deciding factor is almost always how quickly your content comes back to us. Practices that block out a couple of hours to work through the content brief launch on time. Practices that leave it sitting do not.
Yes. We are based in St Leonards on Sydney's lower north shore and work with practices across Australia remotely, including our SPEX. Optometrist project in Melbourne. For Sydney practices we are happy to visit in person.
Yes. We build WooCommerce stores for optical retail, with prescription upload, contact lens reorder using saved parameters, subscription supply, click-and-collect and health fund receipting. Quoted separately from a standard practice website.
You do. The domain, hosting account, WordPress installation and content are yours. No proprietary platform lock-in and no penalty for moving elsewhere later.
