Microsoft Advertising

Reach More Customers Beyond Google.

Expand your search advertising with Microsoft Bing Ads. Connect with relevant audiences using Bing and Microsoft Edge, and explore additional opportunities to grow your business online.

Discuss Your Campaign Explore Our Services

Strategic campaign setup · Audience targeting · Ongoing optimisation

SEARCH CAMPAIGN PREVIEW Campaign concept

⌕ Search advertising

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New Search audience opportunities

More Ways to reach potential customers

Reach beyond one search platform.

Bing Search · Microsoft Edge · Eligible Microsoft advertising placements

A Wider Search Strategy

Give Your Business Another Way to Be Found.

Reach relevant searchers while building a more flexible digital advertising strategy.

Microsoft Bing Ads, delivered through Microsoft Advertising, allows businesses to show paid search ads to people searching for relevant products and services. Depending on campaign settings, eligibility and market availability, advertising can extend beyond Bing to other Microsoft search experiences and participating search partners.

Adding Microsoft Advertising to your marketing mix can help you explore new audiences, test another source of search traffic and reduce reliance on a single advertising platform. It can work alongside Google Ads rather than replacing a campaign that is already performing well.

The goal is not simply more clicks. It is to reach relevant prospects, attract useful enquiries and understand which advertising activity contributes to your business objectives.

Our Services

Microsoft Bing Ads, Managed Around Your Goals.

From initial account setup to ongoing campaign improvements, we help make your advertising strategy more focused and measurable.

01 / STRATEGY

Campaign Strategy

Identify campaign objectives, priority services and target locations before building a practical advertising plan.

02 / KEYWORDS

Keyword Research

Research relevant search terms and organise keywords around customer intent, services and business priorities.

03 / SETUP

Account & Ad Setup

Structure campaigns, write relevant ad copy and configure targeting and settings to suit your objectives.

04 / TARGETING

Audience & Location

Set appropriate geographic targeting and use available audience options to help reach more relevant prospects.

05 / TRACKING

Conversion Tracking

Where suitable, configure conversion measurement for actions such as enquiries, calls or completed forms.

06 / IMPROVEMENT

Campaign Optimisation

Review search terms, ad performance and conversion data to identify opportunities for ongoing improvement.

Work Alongside Google Ads

Expand Your Reach Without Starting From Scratch.

Google Ads and Microsoft Advertising can serve different parts of your wider search marketing strategy. Running both may create additional opportunities to reach prospective customers, subject to your audience, budget and campaign results.

Explore additional search advertising opportunities.
Test campaign performance across different platforms.
Use conversion data to guide optimisation decisions.
Align advertising activity with your website and lead-generation goals.

A More Flexible Search Strategy

Google Ads Continue reaching relevant audiences through Google search and other eligible placements.

Microsoft Advertising Explore Bing, Microsoft Edge search experiences and other eligible Microsoft advertising inventory.

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Website Conversion Experience Support ad traffic with relevant landing pages, clear calls to action and suitable tracking.

How It Works

A Clear Process From Setup to Improvement.

We focus on practical campaign decisions and measurable outcomes, with a strategy that reflects your business.

STEP 01

Understand

Review your services, target customers, locations and existing advertising activity.

STEP 02

Build

Develop the campaign structure, keywords, ads and targeting settings.

STEP 03

Measure

Check tracking and review available performance data against your campaign goals.

STEP 04

Optimise

Use the results to refine targeting, search terms, ads and budget allocation where appropriate.

Common Questions

Microsoft Bing Ads FAQs.

Understand how Microsoft Advertising may fit into your business marketing strategy.

What are Microsoft Bing Ads?

Microsoft Bing Ads generally refers to paid search advertising managed through Microsoft Advertising. Ads can appear on Bing and other eligible Microsoft search experiences or participating partner inventory, depending on campaign settings and availability.

Are Bing Ads different from Google Ads?

They are separate advertising platforms with their own account systems, campaign settings and reporting. Both can support search marketing, but audience reach, costs and results vary by industry, location and campaign.

Can I run Microsoft Advertising alongside Google Ads?

Yes. Businesses can use both platforms as part of a wider search strategy. Campaigns should be assessed using relevant performance data, conversion quality and your overall marketing budget.

Can Bing Ads target customers in a specific area?

Microsoft Advertising offers geographic targeting options. The right settings depend on your service area, campaign type and the locations you want to reach.

How much should I spend on Microsoft Bing Ads?

Your budget depends on your goals, industry, competition and the expected value of an enquiry or sale. We recommend setting a realistic test budget and reviewing results before making larger spending decisions.

Do I need a website landing page?

A relevant landing page can help visitors understand your offer and take the next step. It should closely match your ad message, load reliably and make it easy for potential customers to enquire or purchase.

DESIGN & BUILD

BRAND & DESIGN

BY INDUSTRY

SEARCH & SEO

Google Partner

PAID ADS (SEM)

SOCIAL MEDIA

Facebook Ads

Instagram Ads

EMAIL & CRM

Email Marketing

CRM Setup

Not sure which channel fits your business?

CARE & IT SUPPORT

Business Email Setup

Domain & DNS Management

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