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04 7891 5552
Google Shopping

Your Products,
Pictured in Google

Help shoppers discover your products when they search on Google. Realweb helps businesses set up and optimise Google Shopping, from product data and Merchant Center configuration to advertising and ongoing performance improvements.

Discuss Google Shopping Call 04 7891 5552

Product visibility · Shopping feed support · Campaign optimisation

⌕ Search products on Google...
Shopping Images Products More
PRODUCT LISTINGS · ILLUSTRATIVE
◉
Product One $--.-- Your Store
◇
Product Two $--.-- Your Store
▱
Product Three $--.-- Your Store
Concept illustration — actual Google layouts and placements vary.
Sell Products Online

Make Your Products Easier to Discover

Put product images, prices and key details in front of relevant shoppers.

A well-maintained product feed gives Google structured information about what you sell and helps eligible products appear in relevant shopping experiences.

Google Shopping helps online retailers present products to people who are actively researching or comparing items.

Product information such as titles, images, prices, availability and landing page details can influence how products are understood and matched to relevant searches. Accurate, complete information is an important starting point for a successful Shopping setup.

Realweb helps businesses prepare their product data, connect the necessary platforms and improve the quality of their Shopping setup. Depending on your goals, this may include eligible free product listings, paid Shopping campaigns or a combination of both.

Our Google Shopping Services

Everything Your Product Listings Need

Practical support for setting up, maintaining and improving your Google Shopping presence.

01

Merchant Center Setup

Assistance with Google Merchant Center configuration, business information, website verification and the settings needed for your product listings.

02

Product Feed Setup

Help connecting your store's product data and checking important attributes such as product titles, descriptions, prices, availability and identifiers.

03

Product Data Optimisation

Improve product titles, descriptions, categories and other relevant details so listings provide clearer information and better reflect what customers are searching for.

04

Shopping Ads Management

Support with paid Shopping campaign setup, product selection, budget planning, performance monitoring and ongoing adjustments.

05

Product Issue Resolution

Review product disapprovals, feed errors and data mismatches, then help address issues in line with applicable Google Merchant Center requirements.

06

Tracking & Reporting

Help assess available campaign and conversion data to understand performance, identify opportunities and make more informed optimisation decisions.

Why Google Shopping

Show More Than Just a Product Name

Product listings give shoppers useful information before they visit your online store.

For many retail searches, shoppers want to compare products, features and prices before deciding where to buy. Google Shopping can help eligible retailers present relevant product information during that research process.

✓
Product-led visibility

Present product images and key details in supported Google shopping placements.

✓
More informed shoppers

Help customers review available product information before visiting your store.

✓
Structured product data

Keep essential product information organised and consistent across your store and feed.

✓
Measurable campaigns

Use available reporting and conversion tracking to evaluate paid campaign performance.

Choose the Right Approach

Free Listings or Paid Shopping Ads?

Both options can support product discovery, but they work differently. The right approach depends on your catalogue, objectives and available budget.

Organic Product Visibility

Free Product Listings

Eligible products may appear in Google's free listings experiences when the store and product data meet the relevant requirements.

  • No advertising click charge for a free listing itself.
  • Requires suitable product data and Merchant Center compliance.
  • Visibility and placement are not guaranteed.
Paid Advertising

Google Shopping Ads

Paid campaigns can help eligible products reach shoppers through supported advertising placements, subject to campaign settings and Google's systems.

  • Set campaign objectives and an advertising budget.
  • Monitor costs, traffic and available conversion data.
  • Results depend on competition, products, pricing and other factors.
Our Process

From Product Feed to Campaign Improvement

A clear process helps establish a reliable foundation before moving into ongoing optimisation.

STEP 01

Review Your Store

Understand your eCommerce platform, product catalogue, business goals and existing Google setup.

STEP 02

Configure the Feed

Review product data, resolve relevant setup gaps and connect the required systems where supported.

STEP 03

Check Product Eligibility

Review processing results, product warnings and disapprovals, then address issues where possible.

STEP 04

Monitor & Improve

Where campaign management is included, assess available performance data and make ongoing improvements.

For Online Retailers

Is Google Shopping Right for Your Business?

Google Shopping may suit businesses selling eligible products through an online store with reliable product information, transparent pricing and a suitable purchase process.

✓
Fashion & Accessories

Clothing, bags, jewellery and other eligible retail products.

✓
Home & Lifestyle

Furniture, homewares, décor and lifestyle product ranges.

✓
Electronics & Equipment

Eligible consumer electronics, accessories and equipment.

✓
Specialist Online Stores

Niche retailers with clearly described products and relevant customer demand.

Product eligibility depends on Google's policies, the product category, destination and account setup.

Frequently Asked Questions

Google Shopping FAQs

Learn more about product listings, setup requirements and campaign management.

What is Google Shopping?

Google Shopping helps shoppers discover and compare products through product listings and shopping-related experiences on Google. Depending on eligibility and setup, businesses may use free listings, paid Shopping ads or both.

Are Google Shopping product listings free?

Google offers free product listings for eligible products in supported experiences. Paid Shopping ads are a separate option that uses an advertising budget. Free listings do not guarantee visibility or a particular placement.

Do I need a website to use Google Shopping?

Standard product listings generally require a suitable online store where customers can review product details and complete the purchase. Your website and product landing pages need to meet the applicable requirements.

What is Google Merchant Center?

Google Merchant Center is a platform for supplying and managing product information used by eligible Google shopping experiences. It also provides tools to review product processing and certain account or product issues.

Can you help fix disapproved products?

We can review available diagnostics, identify likely data or setup issues and help address them. Approval depends on Google's policies and review systems, so reinstatement cannot be guaranteed.

How much does Google Shopping management cost?

Costs depend on your product catalogue, feed requirements, account condition and whether you need setup support, ongoing optimisation or paid campaign management. Advertising spend is separate from management fees.

Can Google Shopping work with Shopify or WooCommerce?

Shopify and WooCommerce stores can often connect to Google Merchant Center through supported integrations or feed solutions. The appropriate setup depends on your store configuration, product data and business requirements.